13th Episcopal District AME Church Brand Standards
Our shared identity reflects our faith, our heritage, and our commitment to Christian service across East Tennessee, Kentucky, West Tennessee, and Tennessee.
A Place of Divine Possibilities.
Our District Identity
A recognizable visual identity helps the 13th Episcopal District communicate with clarity, dignity, and consistency. The district emblem unites a radiant cross, an anvil, and geographic representations of our connection in a distinctive purple-and-gold shield.
Every worship service, ministry program, conference, publication, and digital communication is an opportunity to honor our AME heritage and to tell the story of a district committed to faith, discipleship, service, and divine possibilities.
Naming Conventions
For formal communications, use “13th Episcopal District of the African Methodist Episcopal Church.” After the full name appears, use “13th Episcopal District” or “13th District AME Church” where space or context makes a shorter name appropriate.
Write “African Methodist Episcopal Church” on first reference to the denomination; “AME Church” is an acceptable subsequent reference. Preserve the district motto as shown on the emblem: “A Place of Divine Possibilities.”
District Logo
The official district emblem is the primary visual signature. Use the supplied artwork without redrawing its symbols, rearranging its type, or changing its proportions.
Official Full-Color Emblem
Preferred for web pages, flyers, programs, presentation covers, and publications. Maintain generous space around the shield.
Open Official District LogoLogo Placement
The emblem may appear in a purple or light layout when legibility is preserved. The supplied JPG includes a white background, so avoid treating it as a transparent logo.
For transparent-background files or vector artwork, obtain an authorized master logo before publication.
Alternate logo source: View the logo on Google Drive. The logo is also built into this HTML as a fallback if the website image does not load.
Usage Guidelines
Logo Integrity
Keep the full emblem visible, maintain its aspect ratio, and never stretch, crop, rotate, recolor, or add effects that compete with the original artwork.
Typography
Use elegant serif headings to express heritage and leadership, paired with clear sans-serif body text for notices, programs, and digital accessibility.
Consistent Voice
Write with a Christ-centered, hopeful, welcoming, service-oriented voice. Highlight ministries, congregations, outreach, and district-wide connection.
Suggested Digital Color Palette
These are practical colors sampled and interpreted from the supplied emblem for this website, not formally approved institutional color specifications.
District Purple#321450
Royal Purple#57267E
District Gold#D3A94F
Warm Ivory#FBF8F1
Logo Do's and Don'ts
- Do use the complete emblem at a readable size.
- Do choose high-contrast, uncluttered placements.
- Do preserve the spelling of the district name and motto.
- Don't substitute AME 13th District logos, symbols, or colors.
- Don't add extra text over the emblem or stretch its shape.